DOGGYFRIENDRedesigning a Mobile Friendly and Conversion Optimized Theme -Retaining SEO Ranking and Implementing New Digital Marketing Strategy
Established in 2005, DoggyFriend is a one-stop destination for holistic pet care products ranging from food supplements, treats and toys to grooming accessories. An eCommerce pioneer in Singapore, it is dedicated to educating pet owners about the special needs of their furry partners and how to cater to them. The brand sells more than 7000 products that ensure teeth to tail well-being.
Building a Conversion-Optimized Design
When Arthur from DoggyFriend contacted us a year ago, they had a poor performing site built on 3dcart. When our experts analyzed the site, they discovered that the website’s theme and layout were outdated. We created a custom design that reflected the brand’s unique identity and amplified its overall digital presence. Also, we realized that being non-responsive, the site rendered a poor user-experience to mobile and tablet users. Our experts created a mobile-friendly design to create delightful user-experiences across devices and exponentially boost sales.
All our efforts of creating a beautifully designed store to ease customer journey paid off well.
Fixing the SEO Drop
DoggyFriend’s poor search engine ranking was a major cause of its scanty sales. Our experts examined their SEO strategy right from the foundational level. We conducted a competitive analysis to chart out the most profitable keywords that the company could easily rank for in short-term and made strategies for the ones that required long-term planning. During the entire course of our work, we set short-term achievable goals.
As a result of our SEO strategy, DoggyFriend ranked on the first page of search results for several keywords within a span of just 6 months. It led to more than 100 percent increase in sales.
Making the Site Future Proof
There is no better guide than actual user-behavior. In the absence of an existing system to monitor user behavior, we set up an intelligent tracking mechanism using tools like Google Analytics, HotJar and more. We sent a detailed analytics report on a regular basis and helped Arthur to understand it. Based on the insights obtained, we discussed the required changes in the website and marketing strategy to grow the sales further.
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