FIRESOFT CASE STUDY Firesoft Rebranding, Local SEO and Contractor Management Web Application Development

Custom Website to Shopify Gold

Business brief

Firesoft was founded in 2012 with the motive of transforming the Australian IT and digital landscape by challenging the status quo. Being one of the most reliable names in IT consulting, the company has partnered with a number of firms and helped them grow and innovate to outperform their top competitors. Having an exclusive partnership with ‘The Hunger Project’, the brand not only helps humans but beleves in having a humane outlook

Building a Modern, Intuitive, Customizable and Robust Business Website with WordPress

MakkPress and Firesoft have been working together for more than 5 years now. Our relationship has matured to such a stage that MakkPress is their go-to partner for anything web. As an embodiment of how we help businesses grow with our trusted support and services, last year we gave a new look to the website.

We believe that clients should have a good understanding of how things work out on their website. To facilitate this, our experts helped the Firesoft team in understanding WordPress better. It empowered them to update jobs and content on the website in a hassle free manner without worrying about adding new features. Not only this, we keep a keen eye on the website to identify any glitch well in time and ensure that things are always smooth for their team.

Supporting Marketing Efforts with Advanced Features

We created effective landing pages to increase the profitability of the brand’s marketing campaign. Another step in this direction was to create coupon codes for discounts and other promotional offers.

To elevate the overall buying experience and enhance the ease of buying, we created a functionality where the buyers could see variants of the product on the same page. Owing to the large number of products that the brand offers, categorizing them was a task in itself. We created a mega menu to display all the products systematically for better findability. In addition to this, we built custom collection pages to align with the brand’s overall identity.

Not only this, we created several filters for the site that helped the buyers to streamline the results on the basis of brand, price and popularity. This eliminated the need to find the right product amidst hundreds of irrelevant ones and reduced the time needed in buying.


Developing Contractor Management Web Application

Firesoft was having a hard time keeping track of their business processes which resulted in delayed activities. We automated the process for contractor management and moved the entire process of work reporting and timesheet submission online so the contractors could be paid quickly without draining the in-house team much.

We built the solution as a standalone app that helped the ‘admin’ at Firesoft to easily onboard any new contractor and assign him/her to a new company and reporting manager. It also helped the consultants at Firesoft to keep a track of the hours that contractors work for. Due to this, the managers don’t need to check the documents manually and can approve or disapprove the timesheets with a single click.

Local SEO

Firesoft’s website was getting low traffic due to poor visibility in search engines. Not only this, the traffic obtained was largely from people who were not from Australia and thus was irrelevant to the business. The MakkPress team streamlined their efforts to improve the local search engine visibility. To make this possible, we

  • made page updates for local search
  • added user review
  • added citations in other sites/directories
  • made business listing on Google maps
S.No Keyword Initial Ranking Ranking
1 human resource consulting firms Not in 100 4
2 hr consulting services Not in 100 6
3 hr consultancy services Not in 100 7
4 hr consulting companies Not in 100 8
5 human resources consulting services Not in 100 8

All these efforts helped in enhancing the local findability of the business. It helped in growing the website traffic by over 40% in just 6 months, bringing more relevant clients and leads.

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