Migrating from Custom Website to Shopify Gold

Custom Website to Shopify Gold

Business brief

Robobull is a renowned gadget accessories brand that deals in premium quality add-ons for mobile and other electronic devices. The company’s designer products are a blend of unique technology and impressive user experience while keeping the devices secure and attractive. Owing to its success in the digital terrain, the brand has come up with several brick and mortar stores in prime Indian cities.

Migrating from Custom Website to Shopify Gold

When the client contacted us, their website was custom built and quite basic in nature. Our first step was to migrate the site to a feature-rich platform. Shopify Gold was our top choice to open new avenues for business growth. Our experts dealt with several challenges in terms of safely moving the data without losing it.

We created a responsive Shopify store to create an effortless shopping experience for users across devices. Also, we utilized this opportunity to establish a unique identity for the brand. Right from the colour scheme of the website to the choice of fonts, everything was done keeping the client’s brief in mind.

Supporting Marketing Efforts with Advanced Features

We created effective landing pages to increase the profitability of the brand’s marketing campaign. Another step in this direction was to create coupon codes for discounts and other promotional offers.

To elevate the overall buying experience and enhance the ease of buying, we created a functionality where the buyers could see variants of the product on the same page. Owing to the large number of products that the brand offers, categorizing them was a task in itself. We created a mega menu to display all the products systematically for better findability. In addition to this, we built custom collection pages to align with the brand’s overall identity.

Not only this, we created several filters for the site that helped the buyers to streamline the results on the basis of brand, price and popularity. This eliminated the need to find the right product amidst hundreds of irrelevant ones and reduced the time needed in buying.


Optimizing for Search Engines

Migration can adversely affect a website’s ranking. Our SEO experts took all the major steps to ensure that the website’s ranking doesn’t get hit. Post this, our designing and development team created a feature-rich Shopify Gold store in coalition with the SEO team.

After the completion of the development phase, we optimized the website’s content to make it search engine friendly. Within 4 months, the website’s SERP rankings boosted significantly increasing the website’s visibility.